The reputation of direct
email marketing has been tarnished by spam mail, but not only are such scattergun methods ineffective, they can in fact have a negative impact. Indiscriminately sending out a raft of generic messages is unlikely to catch the recipients’ attention, and may even sully a company’s image.
At
Sports New Media we understand the importance and effectiveness of targeted email marketing as part of an integrated overall marketing strategy. If carried out correctly email marketing can increase website traffic, increase sales conversion, generate repeat sales and even help obtain valuable feedback.
With a wealth of experience in the field we have learnt what is important when launching a new media
marketing strategy for sports sites. In recent campaigns we have worked with the
Professional Footballers’ Association and
Setanta Sports, calling upon our existing database to focus campaigns to our clients’ needs.
We understand the importance of running a customer focused campaign. Our bank of consumer research is an invaluable resource that we utilise to make sure your business’s goals and objectives are met. To best serve customers needs we personalize every campaign, using our database in a selective way to ensure that focus is maintained and targets are met.
We also believe it is important to incorporate emerging technologies, making sure your business remains at the forefront of new developments. A successful email marketing campaign will go hand in hand with other forms of new media marketing. A wide, diverse marketing strategy that incorporates a range of channels such as social networking, forums and
mobile technologies is key to further increasing exposure.
If done correctly an email marketing campaign can be incredibly good value, with statistics showing that for every £1 spent returns can be as high as £57. A focused and integrated campaign is an excellent way to further the aims of your business and help meet your marketing goals. At Sports New Media we can help you every step of the way.