Rio Ferdinand is the latest professional football player to take advantage of Sports New Media’s facebook channel, promoting his #5 Magazine directly to fans on his fan page.
The Manchester United defender has embraced the world of online media with some innovative ideas, the most prominent of which is the successful e-zine.
The England centre back has interviewed some of the biggest names in sport and entertainment, with LeBron James, David Haye, Usain Bolt and 50 Cent all taking time from their schedule to feature in #5 Magazine.
In the latest edition, Ferdinand interviews teammate Wayne Rooney as a prelude to the World Cup in South Africa. Fitting perfectly into Sports New Media’s remit of providing quality, relevant content on the walls of its fan pages, the company was delighted to take advantage of such a high-profile opportunity.
Working together with Ferdinand’s media team, the video interview was posted with great success in conjunction with the release of the latest edition of the magazine.
Judged a success by both parties, Sports New Media will look to continue the relationship with the England captain to help provide an even greater quality of service on his Fan Page.
