Facebook present Facebook for Business – a website encouraging and inspiring small businesses to market their brands, products and services via their social network.
Facebook for Business is a step-by-step guide on Facebook’s tools – Pages, Ads, Sponsored Stories and Social Plug-Ins.
This is a timely launch for Facebook as last month Google unveiled Google+ – a social networking site aimed at making online sharing more real life. The media buzz attracted many companies to sign up.
In the past year, many global brands have utilised social networking sites as an advertising channel to create and build relationships with their consumers via interactive and rich media content. Third party agencies that specilise in online advertising offer such opportunities to these major brands.
Facebook for Business provides an alternative for small businesses that usually find the concepts of social networking and online marketing complex, as well as not having the resources for advertising through third parties.
Earlier this year, Facebook introduced Facebook Studio, a site showcasing innovative and creative campaigns via their social network. Awards are presented to the most talented campaigns.
