Facebook has ended the daily deals service after a four-month trial in the States.
Facebook Deals provided users daily location-based discounts, which they could pay for using Facebook Credits.
Launched in five US cities in March, the deals were aimed to be social – users were able to share recommendations with friends and businesses focused on offering users unique social experiences.
Facebook’s Check-in Deals service will continue, which enables users to receive a discount when they check-in at a location.
The social networking site said they would continue to encourage people to visit local businesses by creating social experiences and remain committed to supporting companies with Ads, Pages, Sponsored Stories and Check-in Deals.
Despite Facebook’s decision to depart from the crowded daily deals market, the main contenders – Groupon and LivingSocial – will continue to compete with Google Offers, which debuted in May.
Google Offers is currently in beta testing in the US and there is no indication if it will reach the UK market.
