JD Sports is launching a social media campaign to find customers to be the face of the retailer for its next advertising campaign.
The sports-clothing brand will use real people to promote next season’s clothing range, which will form part of a nationwide press and outdoor campaign.
The JD Sports Facebook Page and App will enable consumers to enter as models, as well as vote for their favourites.
The 20 applicants that receive the most votes will be casted in front of a panel of judges, with eight winners taking part in the final campaign.
The ‘Be The Face Of JD’ campaign is being promoted on Facebook, in JD Sports stores across the UK and via a viral video featuring previous JD Sports models.
The popular sports retailer is currently seeking compensation for damages caused to the brand during the recent London riots, resulting in the company losing £700,000 of stock.
