Google is in talks with UK television broadcasters ahead of the launch of its online TV service next year.
Speaking at the Edinburgh International Television Festival last week, Google’s CEO, Eric Schmidt said the American organisation was planning to launch Google TV in Europe next year, with the UK market tipped as a priority.
Google TV enables viewers to search through TV channels, apps, websites, programmes and films. The television service focuses on combining the experience of TV with the freedom and power of the web.
Last September, Google debuted the TV service in the States, and unfortunately, it struggled to be a hit. Major broadcasters, including NBC Universal and ABC, were unable to come to terms with the concept and did not give the green light for Google to include their programming on demand.
The search giant learnt the difficulties of launching a product the hard way – without the push and support of media platforms.
At the festival, Schmidt also expressed his hopes for the development of new platforms and highlighted the success of Android as an open platform for the next generation of smartphones.
