Nike used the Facebook fan pages managed by Sports New Media to launch their T-90 boot.
Just 2 hours after the Manchester United game, where Wayne Rooney first showcased and scored with the T-90 boots in the Barclays Premier League, Sports New Media streamed to a global audience of over a 100 countries to over 4.5 million fans!
T-90 Nike boot launch with Sports New Media
With Sports New Media Facebook Fan Page Management service, Nike also reached their key audience for some of their other biggest sporting assists which include Fernando Torres, Cesc Fabregas and Didier Drogba with the campaign streamed on their Official Facebook Fan Pages.
