What’s happened this week:
- Google announced a new social commerce property that will compete with GroupOn
- ASOS are opening a store in Facebook, a sign of things to come?
- Starbucks lave launched a national payment by mobile proposition in the US
What we have learned:
- The snow in December propelled on-line shopping in the UK to 25% growth.
- 55% of Europeans change their mind about what to buy after on-line research.
- 20% of UK youth Social Network use is on a mobile device.
- Global Social Media marketing was worth $3.4bn in 2010, unsurprisingly over half of this on Facebook.
Cool stuff
- A part ARG, part Film experience from Aston Martin. Part of an increasing trend towards high production values in Digital propositions.
- MXP4 is a Social Music game, it already has >1m players in its first month.
- Inventables is an on-line hardware store for inventors, with products that often have no apparent use, illustrating the strange new opportunities of a networked economy.
Where to find more:
- Transmedia may be a buzz term but it has been around for a very long time.
- 50 clever ways to use Twitter.
- Alone Together is a new book that explores the growing impact of technology on how we feel and the ways in which we interact with each other.
