What’s happened this week:
- Bad news for Facebook and advertisers as app data gathering practices are exposed.
- Starbucks in the U.S. are now providing free content from Yahoo!, The Wall Street Journal, Foursquare, and iTunes through in-store Wi-Fi, and will now let you pay for your coffee with QR codes on your mobile.
Learned this week:
- Tesco are trialling a system that lets customers use their iPhones and iPads to scan their shopping and navigate through their stores.
- Google are planning to build a 1 Gigabyte-per-second internet network in Stanford.
- Facebook’s self-serve advertising platform is estimated to account for at least half of Facebook’s advertising revenue.
- 23m UK consumers (51%) have participated in m-commerce according to an IAB study. 49% of the 22m who haven’t engaged in m-commerce yet, believe they will go onto use it sometime in the future.
- iPad is delivering the best click through rate for advertisers vs. rival devices
- Smartphones account for 58% of US mobile internet traffic, as sales houses are now earning more revenue from Android than iPhone.
- 10 “mind-blowing” Facebook gaming stats – we all obviously have too much time on our hands as 56m play daily and 50% of all Facebook log-ins are just to play games
Cool stuff
- Doritos have made a 360 degree YouTube video, where users are encouraged to re-watch the dubious quality content in case they miss anything.
- Jay-Z’s upcoming autobiography is being promoted through Bing with a brilliant digital treasure hunt.
