Tourism Australia has launched a month-long social media campaign, aimed at inspiring young people to head Down Under on the Working Holiday Visa.
The campaign – ‘30 Days in Oz’ – features 30 one-minute videos, each presenting a day in the life of backpackers and Australians with exciting jobs. Every day a video is uploaded on the Australian Working Holiday Facebook Page.
The 30 video stars include a German working in an Adelaide pizzeria to fund her travels, a surf lifesaver on the Gold Coast and a British Expat that vows to never leave Western Australia.
The tourism body provides tips and travel information to the Facebook community, as well as the opportunity to win a Gap Year in Australia.
This timely launch coincides with A Level results day on 18 August 2011, when many students will be considering their next path – the Gap Year trend, beginning university or seeking employment.
With the current economic climate resulting in fewer career opportunities, the increase in university tuition fees and tighter competition for uni applications, this venture offers young Brits an exciting opportunity for both travel and work.
Tourism Australia is involved in a number of marketing initiatives worldwide, specifically targeting the youth market and working holiday visa makers. The Working Holiday Visa is applicable for people aged 18 to 30 who are interested in a working holiday Down Under for up to 12 months.
